For the Short or Long Run

Monday, March 3, 2008

No matter what data or content you are putting onto a CD, you want to make sure that you know exactly where it is going and can put an estimate of how many CDs you need.  Not only will CD duplication allow you to have a product available for the masses, but it will also allow you to plan things exactly as you need them to in terms of quantity.  With options for CD duplication are also abilities for you to decide your amount of CDs, timing and goals with getting your CDs duplicated.  By understanding these differences, you will have more possibilities available to you. 


Short Run Possibilities


The first set of possibilities for your CDs are for the short run.  If you decide to do a short run of CD duplication, you are also deciding that you should get a quantity of 500 or less.  In this instance, most companies will not replicate less than 50-100 CDs.  You will need to check if you need less than this or don't want a bulk amount.  With this specific definition are several perspectives in how this affects your CD duplication. 


The first alteration that this makes is how it will affect those who are interested in your CD.  Depending on your target market or fan base, a  short run of replication will limit you in the number of fans that you are able to reach.  However, depending on what you are doing and what you are using your CD for, you will want to specify who you want to reach and how you will do it. 


Typically, a set of 500 or less CDs as a short run will provide you with the ability to change things after a first set of CDs are duplicated.  If you only want a limited number of copies, are setting a limit on sales for the CDs or don't have a complete market established at the time, the short run will help to give you the extra boost.  Before you decide on duplicating, make sure that you define the specifics of time lines and goals so that you know how many Cds it will take to keep you moving forward.


Long Run


The long run duplication process is going to be a bulk amount of 500 CDs or more.  This type of run can go up as high as you want, typically allowing you to get up to 5,000 or 10,000 CDs in one run.  If you are considering a long run for duplication, you can expect to receive a lower price for the bulk amount as well as other options to help with your run. 


If you are considering long run duplication, you will also want to factor in the pros and cons.  One of the largest things to consider is whether you will need to change anything on the CD or whether you want to alter anything in the future.  If you think that edits may be made, you may want to consider how many CDs you want. 


Another perspective to consider with long run CDs is your market.  If you copy 1,000 CDs for instance, how will you sell them?  You should consider the portals for selling, what you believe the ratio should be and how long you will be able to consider the sales cycle for the CDs.  This will not only depend on the market, but also the content that you have and what you are expecting and projecting for your sales. 


With the replication differences, the major point to consider is the difference between your markets and how you are approaching the sales of your product.  It also includes the type of CD you are manufacturing, including an analysis of your content and where you believe it is at in the process.  When you combine the analysis of these different angles, you can then make the correct determination of what type of run you need.   

Here's To Looking at CDs

Preferences for the outer design of CDs is seen in more than just the package.  Depending on your style, graphics and the way that you want your CD presented, you can also find other standards that will fit your needs better.  With the right CD duplication company, you can find the best way to customize your graphics from the inside out. 


When you are putting a graphic on a CD, you have more than one option for the printing.  This will depend on what you want to say on the CD as well as how you want the graphics to look.  The option for graphics on a CD is divided into sectors on the CD.  Each of these will allow you to put on the proper graphics and divide the CD according to your best fit. 


Typically, a graphic will take up either half of the CD face or the entire one.  If you are taking up half, you can expect to have white space with the graphic being on one side of the CD.  If you want to put wording or have a smaller graphic this is an option.  You can also fade out your graphic so that it only takes up half the space in order to have a different appearance on the inside CD part from the outer cover. 


You also have the ability to take up to three-fourths of the CD or the entire CD.  With these options there will be more color, even expanding to covering up to the edges of the CD.  The three-fourths option will work similar to only covering half of the CD with a little less white space that covers the CD.  With the full cover option, you will have more color with the graphics but will not be able to create a fade or put extra information on the side.  These particular options are also a slightly higher cost because there is more use of ink. 


Within these options are also approaches that you can take with the coloring of your graphic.  A lot of this will depend on the type of equipment that the CD duplication service has, specifically relating to whether they use silk screening, laser printing or thermal printing.  If you want a particular color resonance, make sure that you know which option is best.  You can also consider black and white options for the graphics in order to change the look and feel of the graphic with the CD. 


With these options is the typical standard of the CDs keeping a particular look and feel that fits the entire package.  The graphic that is on the inside of the CD will also be on the outside, mostly for graphic costs as well as a professional look that will allow consumers to keep your CD in place.  However, there are also options for the CDs to cut out the graphic from being on the inside, only to have the name and general information of the CD. 


While you are thinking about the graphics and look for your entire package, you should also be thinking about this same concept for the inside CD.  You can easily combine format preferences with a look that is professional and cost effective.  You should always consider what works best and what will keep you with the right look both inside and out.

How To Find Your Own Equipment for CD Duplication

It's time to get your CD produced, but you know that this time, you don't want to work with a company or manufacturer.  If you know what you need, you can easily find at home equipment that will allow you to get the most out of your CD duplication experience.  Knowing what the options are, what to look for and how to approach your search for the perfect machine will help you to put together your best look for a CD. 


There are a large variety of brands that are available with equipment for CD duplication, all which have specific features and builds.  The first part of the checklist that you want to look into is finding the brands that you know are durable, last for longer periods of time and work with your computer equipment.  Searching for reviews and comparing your individual needs is the best way to filter down what your best options are. 


After you have your brands narrowed down, you can look into some of the features that will fit you best.  This is going to be based around your goals with the equipment and what you need.  For instance, you want to check to make sure that the equipment is compatible with your computer and the software that you have installed.  If not, and if you like the other features, you can always see if there are adapters that will help you to get what you need. 


Beyond this, you will want to make sure that there are several options for features with the equipment.  Everything from the memory that it holds to how many CDs it burns at one time can help you to determine what the best options are for your CDs.  For instance, some equipment will only burn twenty CDs at one time, while others can burn up to 1,000 with replicating more than one CD at a time through towers.  Knowing the vocabulary and the abilities of individual duplication machines will help you with determining what fits you. 


Within these options are also the different types of printing capabilities.  Silk screening to digital burning of graphics are available on a CD with duplication.  Each of these options will look slightly different and will appeal to the eye in a different way.  There are also newer technologies that are allowing for more details within the pictures and ways to create the perfect coloring within images.  This is a large selling point for any piece of equipment and should be considered before buying. 


Past this point, the CD duplication equipment becomes choices that are technically based.  Things such as network compatibilities, types of CDs that can be burned, extra features and options and newer technology are all built into duplicators to create more appeal and to satisfy more needs of CD duplication owners.  Narrowing down the pros and cons of each of these and what you are printing is something that you should always consider before buying. 


With the popularity of CD duplication is also the need to narrow down the choices and find what best fits your needs.  Reviewing, comparing and looking into new technology will help you to find the perfect match and to take the CD duplication and publishing process into your own hands. 

Mastering Music Before CD Duplication

It's known that the CD duplication process is the last step to a perfect CD.  However, before you even consider bringing a CD into the duplication process, you want to make sure that everything fits together the correct way.  Even with a home recording studio, you can find the right mix and balance to your CD.  Knowing how your end sound should be and how to monitor everything correctly will help you to get the best quality sound out of your CD before the duplication process. 


Your first tip is to know that just recording your instruments is not the end to the process, even if you only plan on making a few duplicated CDs.  Recording goes through several steps, specifically linked to mixing, pre-mastering and mastering.  Once you get to the mastering stage, you will want to check to see if all of the instrumentation is equal and that it balances out the way that you want to.  This not only includes balance, but also pertains to the volume level that you want to keep throughout the CD and consistency from one song to another.  Each song should already have the right mix and balance.  Now, you want to make sure that the overall volume and sound fits exactly right. 


The way to check mastering comes down to the technicalities of making sure that all of the instruments are normalized at the same frequency and balance out between highs and lows.  This means that your bass part should be at a certain volume level which should match with the higher levels, such as the voice or guitar.  By listening closely enough, you should be able to tell if it is too high or low.  You can always find the math formulas that will help you to mix together everything correctly and sum up everything so that it blends nicely.  This is not just with one song or one set of instrumentation.  It is something that you want to check for with consistency throughout the entire CD. 


One of the parts of the process that you can use while mastering is to follow guidelines for the different types of music you have.  Typically, mastering software will come with configurations that you can customize to get the right balance in each song.  This will be dependent on the volume level that you want, combined with the levels used in the industry.  For instance, rock music will have a slightly louder volume than classical music.  Understanding the differences and how to adjust will help your music to sound better in the end process.  This particular point is one that is consistent with industry standards as well as personal preferences which you will want to determine for your type of music.   


Once your monitors tell you how the sound is balancing out, make a dumby master.  This is what will let you know what really happened in the studio.  You will want to take this copy and play it everywhere that you can.  Everything from your home stereo, car stereo or computer should be a test area to make sure that everything sounds right.  Go through each track and make sure that your volume stays the same and that all of the instruments are balanced out correctly. 


Once you do this, you will be able to tell exactly what you did.  This means that you can adjust the volume on some of the songs, change the volume or mix on all of the songs or clarify some of the sounds through compressing the mix that you are working with.  The idea at this point is to have the entire CD at the same volume level and to make sure that everything blends.  If you hear something that is off, adjust it. 


The end result is that you will have a CD that is balanced out, not only with one great song, but with the entire CD.  Your music will gain a professional sound and you will be able to distinguish your mix to your fans.  By the time you bring this into the duplication area, you will be able to duplicate something that has a mastered touch.

Meeting the Standards of Duplication

With every CD comes a standard that has to be approved before it gets into the public.  These standards are ones that includes a variety of formatting options, as well as industry provisions that have to be reached.  Whether you are going to someone to get a CD duplication job done or are looking into the standards for your own business, make sure that you are familiar with what the industry requires. 


The CD duplication standards begins with nine rainbow books which defines the provisions of CDs.  These books are divided according to the type of CD that is being used as well as what the technology can handle at the time.  These books began to become industry standard in 1980, when Sony and Phillips came out with The Red Book, which specified the details of audio CDs.  These were found through ratios, deviations and encoding that provided effective results with the CD. 


Within these books are standards that have to be approved before a CD can go into the public.  The first is the size and shape of the CD, including the diameter and thickness of the CD.  This was determined in order to match the standards of CD players that began to be manufactured.  The next part that is determined is the use of materials in the CD.  This includes the layers of materials as well as the type of substance that is being used for the CD.  The last part of this is the formatting of the CD.  The CD should always have a program area which leads in and out in certain ways according to the type of CD it is and what is known to work best for the CD player, manufacturer and customer. 


The book that has these specific provisions is divided according to color and CD.  For example, if it is for video CDs, than the standards will come from the white book.  These were divided because there are different materials and processes that need to be used in order to create the right standards and to allow for the production to be effective. 


If one is going into the CD duplication business, they will not only have to meet these standards by following the book that is specific to their CD duplication services.  They will also have to receive certifications in order to show that they are aware of the standards and are meeting them with their duplication services.  This is the way in which the industry ensures that all of the duplication areas are meeting the same standards, are following the book requirements and are aware of the process that has to be followed for duplicating CDs. 


These standards are not only shown in the certifications that are obtained for CD duplicators.  It is also shown through testers of the CDs from the manufacturer before they move into duplication.  Most companies who are producing these sets of products will start their process by testing the standards, making sure they are matched with measurements and specifications and will check to ensure that the duplication process follows these same standards through the tests. 


This particular concept is not only one that is used with the manufacturing process, but is also a part of quality control with each CD and the duplication process.  Every individual who is working with CDs will also have to be a part of the quality control, depending on the manufacturer, industry standards and type of production that is occurring.  These particular parts of the CD duplication process ensures that the information and data that is brought to the CD duplication process is always met with the highest standards. 


As the CD industry continues to grow and change with technology, are also new standards that are being matched within the industry.  These standards are not only allowing for new quality control and better practices within duplication, but are also creating higher quality CDs in sound, data and look of the CD.  If you want to know why your CD is why it is, all you have to do is look into the book for the industry. 

Sessions of CD Duplication

To most of us, the duplication of a CD is as simple as either dropping off a master CD or seeing how many CDs are in bulk.  To those who are duplicating CDs, there is much more to making sure your CD turns out exactly like you want.  Specifically, those who are in the business of duplicating CDs will have sessions that are used in order to get all of the details in of your CD.  This ensures that everything gets copied off exactly like you planned. 


When beginning CD duplication, there always has to be a beginning with how to get the information that you want from the computer to the burner that is being used.  When beginning this process, sessions will often be used.  This allows for easier movement of formatting as well as the ability to get all of the information in correctly. 


The first session that will be done is taking your information and putting it into a specific hardware or software program.  This will allow for a completed disk image to be set up as a master copy of what is needed.  This will then be paralleled with the information that is in the disk, such as data or music, to be placed into this same master file. 


The differences in the sessions for the information is based on the file system that is being used as well as the CD length.  For instance, if you have a larger amount of information, it will often be placed into packet writing software, so that it can be divided up equally and not take up a large amount of space on a computer.  This will then allow for the information to remain safe in the storage space that it is in. 


When the information is being put into the CD, there are also specific parts of sessions that will be used.  This begins with defining the different parts of the CD through a table of contents.  Each of the tracks will be set up to match the table of contents so that it can be put into the proper place before burned and so that the information can be placed onto the CD in the correct way.  This will allow for an easier duplication process and will create a consistency with the copies being made. 


After this is done, each of the sessions will be divided by a lead in and lead out for each session.  This is defined by the times that are used to duplicate the CD and how this lines up with the table of contents that has been used.  For instance, if five tracks are being burned, the session will begin with a lead in, which will prepare the disk for burning the correct information onto the disk.  When the specific burning and copying is finished, it will end with a lead out. 


The sessions can have as many lead ins and lead outs as needed in order to completely duplicate the CD.  This will be dependent on the number of tracks and data that needs to be copied as well as the amount of information that needs to be stored on the software.  For instance, if packaging software is being used, it will be easier to have different sessions and to divide the amount of information into several spaces, allowing for the duplication to be processed easier. 


The concept of sessions, and the ability to create sessions with CD duplication serves several purposes.  The first is to divide up the information in the CD processing as well as to create a separate space for each set of information.  The second part of this is to create a work flow that will allow for the information to be finished in a span of time with the CD.  If one chooses to use sessions for CD duplication, the process can become easier and allow for more attention to detail. 

Stamping Your CD With Copy Protection

No matter what type of original content you are producing, you want to make sure that you place your customized stamp on it.  From music to audio books, copy protection is one of the best things that you can do while getting into the CD duplication process.  This will prevent a variety of problems from occurring in the future when you have your CD selling as a product. 


Copy protection began as an option for copyrighting.  With the growth of technology, it became easier for individuals to burn CDs from others and to download music for free online.  Beyond this, individuals were able to take music, media and other parts of CDs and copy them as their own.  This combination of problems led to the industry building a way to restrict the copies being made and to stop consumers from burning and downloading CDs or music. 


The beginning of the copy that led to the changes in copy protection began with an online area, Napster.  This area offered free copies of music by artists, which could be downloaded by any person who had the correct media player.  By the year 2000, this became a popular way to download music, causing the industry to start setting restrictions on downloads. 


The restrictions that began to take place has now developed into industry standards that are being forefronted by different groups and individuals.  This specifically links to the Digital Millennium Copyright Act, which states that individuals are breaking the law for unauthorized downloads in any type of media, from CDs to DVDs.  If an individual is caught breaking this, they are charged as breaking the law. 


The copy protection began by placing certain changes in the drives of computers, specifically through CD – Rom drives, which changes the mixed mode of the CD and does not allow for multiple recordings to be placed on one CD.  By doing this, it stopped mixes of CDs and burning of individual songs that were downloaded from the Internet.  This began to mainstream copy protection and allowed for artists that were being played on the Internet to not have the capability to be downloaded as an individual track. 


From this point, copy protection began to grow into an encryption.  This means that all of the CDs that were produced not only contained the songs, but also stopped copies from being made.  This concept is popular not only with CDs, but also with DVDs.  By placing this encryption, a code is then given to the specific media file that there is a missing button, which does not allow the CD or DVD to be writable. 


As this concept grew, so have technology options to stop copy from occurring.  The most recent trend is with HD DVD as well as Blu-ray discs.  With both of these formats, encryption is in place which allows not only for protection, but also blocks specific features while allowing others to be used in the correct way.  This digital equipment is continuing to grow in popularity and is providing more possibilities for copy protection. 


If you are duplicating a CD, it is important to know about the different possibilities for copy protection.  This means looking into the encryption that is now being used for CDs or to invest in software that will provide certain levels of protection with your software.  By doing this, you will then be able to block free downloading and burning onto new CDs and will allow your work to remain only from your CDs. 


With technology, are also possibilities for new formatting and replication of CDs.  If you want to ensure that your CDs stay only in what you have duplicated, checking the options to keep copy protected are also important.  By mainstreaming and protecting all of your CDs and downloads, you will be able to keep the control of your media products and where they are going.